Let's write.
Not copy.
MEET VICKS.
THE HUMAN VOICE OF YOUR BRAND, HOWEVER YOU CHOOSE TO BUILD IT.
Let machines do the basics and use a real copywriter to find your voice. I write from the heart on subjects that deserve more thought, understanding and care.
I've been a skint student, frazzled Mum, anxious patient and burnt out business owner. I use lived experience to bring empathy and insight into your comms.
Healthcare, public sector, consumer brands or B2B. Let's build a brand that sounds like you and speaks to your audience.

![IMG_9877[68].jpg.jpeg](https://static.wixstatic.com/media/ab9d68_5cfa18478f944d8eb880d439c9a863f5~mv2.jpeg/v1/fill/w_147,h_196,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/IMG_9877%5B68%5D_jpg.jpeg)

From start-ups to scale-ups, I develop original brand names, straplines, positioning, TOV and brand guidelines that launch and supercharge your business.
Educate, entertain and inform your audience with expertly written blog posts, social media campaigns, SEO-optimised landing
pages, infographics and emails.
Simplify complex medical information with help from an experienced healthcare writer. I have specialist knowledge of wound care, stoma care, ophthalmology, stroke, vet pharma, addiction and dermatology.
I use my grounding in TV and radio advertising to write engaging brand films, UX tutorials, product walkthroughs, and MoA videos as well as scroll-stopping shorts for socials.
Story
"I've written for all sectors but my heart is in helping people. I like to solve problems and inspire action with simple, powerful truths"