HI, I'M VICKS. I'M HERE TO MAKE YOUR COPYWRITING SOUND MORE HUMAN.
If you're unsure whether you still need a freelance copywriter in Manchester, let me help. There's no denying bots can do the basics, but a real writer will take you from bland to big brand.
We work with world-class marketing teams, entrepreneurs and businesses who want copy, concepts and content that sells.
Let's give serious subjects the thought, understanding and care they deserve.
Let's write,
not copy.
HI, I'M VICKS,
I'M HERE TO MAKE YOUR ROBOT COPY
SOUND MORE HUMAN.
Let machines do the boring stuff and use a real copywriter to find your voice. I write about subjects that deserve more thought, understanding and care.
I've been a skint student, frazzled Mum, anxious patient and burnt out business owner. It's this lived experience that brings empathy and insight into your comms.
Healthcare, public sector, consumer brands or B2B. Let's build a brand that sounds like you and speaks to your audience.
From start-ups to scale-ups, I develop original brand names, straplines, positioning, TOV and brand guidelines that launch and supercharge your business.
Educate, entertain and inform your audience with expertly written blog posts, social media campaigns, SEO-optimised landing
pages, infographics and emails.
Simplify complex medical information with help from an experienced healthcare writer. I have specialist knowledge of wound care, stoma care, ophthalmology, stroke, vet pharma, addiction and dermatology.
I use my grounding in TV and radio advertising to write engaging brand films, UX tutorials, product walkthroughs, and MoA videos as well as scroll-stopping shorts for socials.
"I've written for all sectors, but my heart is in helping people. I like to solve problems and inspire action with simple, powerful words"
How can I help?
Brand building
From start-ups to scale-ups, I develop original brand names, straplines, brand positioning, website copy and marketing campaigns that launch and supercharge businesses.
Creative content
Educate, entertain and inform your audience with authority-building blog posts, social media campaigns, SEO-optimised landing pages, infographics and strategy-led email sequences.
Healthcare copy
Simplify complex medical jargon and add empathy to your evidence. I have specialist experience in wound care, stoma care, ophthalmology, stroke, vet pharma, addiction and mental health.
Scriptwriting
I use my grounding in TV and radio production to write engaging brand films, UX tutorials, product walkthroughs, MOA videos and scroll-stopping shorts for social media.
Choose how to build your brand
VIX (Human first + strategy-led)
Human-first copy written by me, an experienced professional. Best for brands that need a distinctive voice, sensitive or complex topics, or high-stakes pages where nuance and accuracy matter.
MIX (AI assisted + human insight)
Combine AI-assisted copywriting with human intelligence. Ideal if you want to keep costs lean or need higher-volume content without losing quality, voice and conversions.
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Vicky has a fiercely inquisitive mind, getting right to the heart of the brand personality. She's a great concept writer and can deliver in multiple tones - serious, warm, witty or laugh-out-loud funny. And she's always great fun to work with too!
Agency founder and chair of the MPA
